Not So Personal
Tech, Pop-Culture and Marketing
With cold calling, I feel like the guy that jumps in to every room like it's an orgy after dropping my pants to put everyone in the mood. I hate is so much, that when I am cold-called, a mean streak in me comes out.
I’m coming off of a period of some hard, unrewarding work. It leaves me wondering, “How do I succeed?” It’s not mysterious alchemy. But I like to remind myself of what success looks like and what it looks like to see the brass ring and bat it out of the way.
Today's post is late and rushed. Why? I have been sentenced to making a web page look EXACTLY like the print incarnation. Don't get me started on the deeper issues of readability and user engagement. Let's say you have a simple problem: that problem is to make text match a set width or height regardless of the view screen's size. The answer: using CSS and the viewport sizing.
In the era before Yahoo and Google, press releases were a means to achieve free public relations. They are the granddaddy of public relations writing vehicles.